“WE ARE VERY HAPPY WITH THE RESULT AND ALREADY ATTRACTING NOTICABLY MORE TRAFFIC..”
An existing IT customer, Techneat Engineering approached Rade to review, redesign and build a new content managed corporate website for the business.
With a diverse mix of products and services across multiple sectors, Techneat Engineering already had four websites. The brief required a review of the existing web presence to ascertain whether some level of consolidation and simplification would be beneficial without affecting Google rankings.
The outcome of the review would then be used to determine the design of a new corporate website that would best promote the wide and varied mix of activities undertaken by the business.
We conducted a full review of the existing web presence and following a detailed discussion with the customer, it was agreed that the Techneat Engineering website and a separate site dedicated to rotomoulding should be combined to form one larger site that incorporated all the engineering services under one roof.
A new site map was created setting out the consolidated engineering section as well as a clear hierarchy for the agriculture and ground care product ranges. Wireframes and a prototype site were created. This allowed different page layouts to be trialled and optimised to suit different audiences.
We agreed to retain the exiting branding with some subtle updates to the logo to reflect the new main website.
The resultant site offers a much-improved customer experience and provides far easier client management. A clear and simple design, the site manages to bring together the wide range of activities and products and cements the company’s ethos as an engineering specialist first and foremost.
The site was built using the Umbraco content management system, bringing with it an intuitive administration system and industry-leading features.
Established in 1984 - Techneat is a manufacturer of high quality machinery and a rotomoulding specialist covering a wide range of sectors including agriculture, groudcare and engineering. Based in Cambridgeshire to company has grown steadily over the years and now covers 2 physical sites. The company offers top-class design and manufacturing capabilities including a fabrication workshop and rotomoulding.