Techneat Engineering
Engineering manufacturer and pioneering specialist in application products for agricultural and amenity markets
Industry: Engineering / Manufacturing
Location: Ely, Cambridgeshire
Redesign, rebuild existing website with integration into a third party Membershp system
DESIGN | ECWID ONLINE SHOP | UMBRACO CONTENT MANAGEMENT | HOSTING
ARCHITECTURE
Rationalisation
ECOMMERCE
Built In
EQUIPMENT
Hire section
EASY SELECTION
Product or Application
The Challenge
The challenge was to simplify and strengthen Techneat Engineering’s digital presence while reflecting the breadth of its products, services and markets. With four existing websites covering different areas of the business, Rade was asked to assess whether consolidation could create a clearer, more effective online experience without negatively impacting established Google rankings.
The findings would inform the design of a new corporate website capable of presenting Techneat’s diverse activities in a coherent way. At the same time, the existing online shop had evolved beyond its original purpose of selling moulded plastic tanks, creating a need to consider how a growing range of non-tank products could be incorporated effectively.
Our Solution
We consolidated Techneat Engineering and its rotomoulding site into one comprehensive platform, bringing all engineering services together while creating a clear hierarchy for agriculture and groundcare products.
A new sitemap, wireframes and prototype enabled page layouts to be refined for different audiences before development. The existing brand was retained with subtle logo updates, while Umbraco provided an intuitive CMS for straightforward management.
For the growing range of non-tank products, we introduced a separate Ecwid shop, initially for bird-scaring products and now encompassing groundcare, consumables, spares and wearing parts. Integrated seamlessly with Umbraco, it provides a unified experience while keeping the tank business distinct and enabling 24/7 ordering.
The Result
The result is a stronger, higher-performing digital presence that has increased visitor numbers while making Techneat’s diverse offering far easier to navigate. Consolidating the websites has created a clearer customer journey, helping visitors quickly understand the business and find the products or services they need.
The dedicated online shop has also evolved into a growing sales channel for groundcare products, consumables, spares and wearing parts, with 24/7 ordering providing added convenience.
Behind the scenes, Umbraco and Ecwid make content and product management straightforward, giving Techneat a scalable platform that supports continued growth while delivering a more focused and engaging experience for customers.
"It was an enjoyable experience and Rade were a pleasure to work with"
James English, Director
Techneat Engineering
Engineering manufacturer and pioneering specialist in application products for agricultural and amenity markets.
Project Scope
An existing IT customer, Techneat Engineering approached Rade to review, redesign and build a new content managed corporate website for the business.
With a diverse mix of products and services across multiple sectors, Techneat Engineering already had four websites. The brief required a review of the existing web presence to ascertain whether some level of consolidation and simplification would be beneficial without affecting Google rankings.
The outcome of the review would then be used to determine the design of a new corporate website that would best promote the wide and varied mix of activities undertaken by the business.
Online shop
Historically, Techneat has had an online store for their moulded plastic tanks but they'd started adding a growing range of 'non-tank' products as a quick way of getting other products to be available online.
Solution
We conducted a full review of the existing web presence and following a detailed discussion with the customer, it was agreed that the Techneat Engineering website and a separate site dedicated to rotomoulding should be combined to form one larger site that incorporated all the engineering services under one roof.
A new site map was created setting out the consolidated engineering section as well as a clear hierarchy for the agriculture and ground care product ranges. Wireframes and a prototype site were created. This allowed different page layouts to be trialled and optimised to suit different audiences.
We agreed to retain the exiting branding with some subtle updates to the logo to reflect the new main website.
The resultant site offers a much-improved customer experience and provides far easier client management. A clear and simple design, the site manages to bring together the wide range of activities and products and cements the company’s ethos as an engineering specialist first and foremost.
The site was built using the Umbraco content management system, bringing with it an intuitive administration system and industry-leading features.
The new shop
To pull the 'non-tank' products away from the tanks online store, we set-up a separate Ecwid shopping site initially to sell bird scaring products. This has grown quickly to include groundcare products and a good selection of consumables, 'wearing parts', spares etc; wheels, filters, drive belts, hoses etc.
- This makes loading the products/parts a breeze and customers can order 24/7
- It keeps the tanks business and other products separate
- And seamlessly, it integrates with Umbraco, providing a unified shopfront within a single platform.
Profile
Established in 1984 - Techneat is a manufacturer of high quality machinery and a rotomoulding specialist covering a wide range of sectors including agriculture, groudcare and engineering. Based in Cambridgeshire to company has grown steadily over the years and now covers 2 physical sites. The company offers top-class design and manufacturing capabilities including a fabrication workshop and rotomoulding.