Noosabay Kennels & Cattery

Project Scope

Design and development of a family of three websites for Noosa Bay Kennels Group, comprising Noosa Bay Kennels & Cattery, Bondi Petcare, and Brambles Hydrotherapy.

Noosa Bay Kennels Group operates three well-established pet care businesses across East Anglia, providing premium boarding kennels, cattery accommodation, day care, grooming and specialist canine hydrotherapy services. Although each business serves a distinct purpose and audience, they share common ownership and a commitment to high standards of animal care.

The group required a modern digital presence that reflected the quality of its facilities while allowing each business to maintain its own identity.

Challenge

The client commissioned Rade to redesign and redevelop all three websites as a connected digital platform that would support future growth while simplifying day-to-day management.

A key objective was to replace the existing websites with modern, responsive designs that were easy for customers to navigate and simple for staff to maintain. The previous websites were becoming increasingly difficult to update, and content management needed to be more efficient across all three brands.

Although Noosa Bay Kennels and Bondi Petcare offer many similar services, they operate from separate locations. The websites therefore needed to clearly communicate the differences between each site while helping visitors quickly identify the most appropriate location and make bookings with confidence.

The project also required integration with the client's preferred online booking platform, allowing customers to seamlessly reserve accommodation and services while reducing the administrative burden on staff.

Finally, despite serving different audiences, the three websites needed to feel like part of the same business group, balancing consistency with distinct brand identities.

Solution

To achieve these objectives, we developed all three websites using the Umbraco Content Management System, delivered from a single multi-site installation. This approach provided significant operational benefits. Staff can manage every website from one secure administration area using a single login, reducing complexity while maintaining complete separation of content between each brand.

The project was delivered in phases, beginning with the flagship Noosa Bay Kennels website before progressing to Bondi Petcare and finally Brambles Hydrotherapy. This phased approach allowed the client to review functionality, refine content and apply lessons learned throughout the development process. Each website was designed to be fully responsive, providing an excellent experience across desktop, tablet and mobile devices.

For Noosa Bay Kennels and Bondi Petcare, the existing brand identities were retained and refreshed through a cleaner, more contemporary design. Large-format photography, clear calls to action and intuitive navigation help showcase the facilities and services while building trust with prospective customers. Brambles Hydrotherapy required a more specialist identity to reflect its therapeutic focus. While remaining visually connected to the wider group, the website adopts a softer design language with content structured around treatment information, rehabilitation services and customer reassurance.

Online bookings are facilitated through integration with the client's chosen booking platform, Kennel Booker, enabling customers to book directly while allowing the business to continue using its established operational systems. In addition to design and development, professional photography was commissioned to capture the facilities, staff and animals, creating authentic imagery that reinforces the quality of care provided and differentiates the websites from competitors relying on generic stock photography.

Outcome

The completed project provides Noosa Bay Kennels Group with a cohesive, scalable digital platform that supports three individual businesses from a single content management system. Each website has its own personality and clearly communicates its unique services, while maintaining a consistent level of design quality and user experience across the group.

The streamlined administration process enables staff to update content quickly without requiring technical expertise, improving efficiency and ensuring information remains current. Customers benefit from clear navigation, responsive layouts and straightforward access to the online booking system, making it easier to find information and reserve services from any device.

The multi-site architecture also provides a flexible foundation for future enhancements, allowing additional functionality or new websites to be incorporated as the business continues to grow.

Key takeaways

• Three independent websites managed through a single Umbraco CMS installation
• Centralised administration with one secure login for all sites.
• Modern, responsive designs tailored to each individual business.
• Consistent visual identity across the group while preserving each brand's character.
• Seamless integration with the Kennel Booker online booking platform.
• Improved content management and reduced administrative overhead.
• Professional photography showcasing genuine facilities, staff and services.
• A scalable multi-site solution designed to support future business growth.

Profile

Noosa Bay Kennels Group operates three well-established pet care businesses across East Anglia, providing premium boarding kennels, cattery accommodation, day care, grooming and specialist canine hydrotherapy services.