"OUR NEW PLATFORM WITHIN ONE WEEK OF LAUNCH IS OUTPERFORMING THE OLD ONE"
Linx approached Rade to re-develop their website's content management system, replacing the original system implements by Rade back in 2005.
The brief was to provide a system that could form the hub of their online marketing operation, enabling the Linx team to make updates across the website as well as deliver content in multiple languages via multiple sites. This included French, Brazilian Portuguese, German, Russian and Chinese.
Working closely with Linx’s preferred design agency, Rade provided a solution that utilised the cutting edge capability of Enterprise Site Manager (ESM - Rade’s innovative CMS platform) coupled with some bespoke tools to provide the level of functionality demanded by Linx.
All the way through the project, Rade provided the central project management function working closely with the various partners to ensure that deadlines were met and the specification was delivered within budget.
Within a month of launching the new website, Linx saw a significant up-lift in leads generated from the site, in particular via the foreign language sites.
Linx is an internationally-renowned supplier of Continuous Ink Jet, Laser Coding, Case Coding and Thermal Transfer printers. Linx products and services are an integral part of thousands of production lines across many industries – food and beverage, pharmaceutical, cosmetics, automotive, cabling and electronics. Linx work with distributors across the globe.