Fram Farm Vets
Independent farm veterinary services for Suffolk livestock farmers and smallholders
Industry: Agriculture - veterinary services
Location: Framlingham, Suffolk
Design & development of website for new business
DESIGN | UMBRACO CMS | HOSTING
COMPLETELY
New Business
BRAND
And Design
QUICK
Roll-out
CLIENT
From a previous company
The Challenge
The challenge was to establish a strong digital presence for Fram Farm Vets, a new specialist veterinary practice serving livestock farmers and smallholders across Suffolk and the surrounding area.
The website needed to introduce the practice, clearly communicate its specialist services and make it easy for customers to find the right support. It also needed to establish Fram Farm Vets as a distinct brand while clearly explaining its relationship with Fram Farmers.
With services spanning different livestock types and a geographically focused customer base, clear information architecture, intuitive navigation and responsive design were essential to ensure farmers could quickly find relevant information and make contact.
Our Solution
Rade created a clean, professional website centred on one key objective: helping farmers quickly find the right veterinary support. The site architecture is structured around livestock types, allowing visitors to immediately identify relevant services and advice without navigating unnecessary content.
Clear pathways guide farmers from their specific livestock needs through to information about the practice, its team and geographical coverage, with prominent contact options making it simple to take the next step. The responsive design ensures the same straightforward experience across desktop, tablet and mobile.
Strong visual presentation and intuitive navigation to create a clear, accessible experience that reflects the practice’s specialist, independent and locally focused approach.
The Result
The result is a clean, approachable website that combines professional veterinary credibility with a strong understanding of its agricultural audience. Clear service-led navigation makes it easy to find specialist support across cattle, sheep and goats, pigs and game birds, while dedicated area information helps farmers quickly establish coverage.
Emergency support is given particular prominence, with clear, highly visible information and contact details ensuring farmers can quickly identify what to do and who to contact when urgent veterinary assistance is required.
Fully responsive across desktop, tablet and mobile, the site provides a consistent experience, while its flexible structure gives Fram Farm Vets a platform that can grow alongside the practice and its services.
Fram Farm Vets
Independent farm veterinary services for Suffolk livestock farmers and smallholders
Challenge:
Fram Farm Vets approached Rade to create a clear, professional website for a new specialist farm veterinary practice serving livestock farmers and smallholders across Suffolk and the surrounding area. The website needed to introduce the new practice, explain its specialist services, communicate its local and independent approach, and make it straightforward for farmers to find the right support and get in touch.
As a new venture established by Fram Farmers in January 2026, Fram Farm Vets also needed an online presence that could clearly explain the relationship with Fram Farmers while establishing a distinct identity for the veterinary practice.
The key requirements were:
- Website design and build
- Clear navigation and information architecture
- Presentation of services offered by livestock type
- Area of coverage
- Details of the team
- Responsive website experience across desktop and mobile
Solution:
Rade designed and built a focused, information-led website that puts the needs of livestock farmers and smallholders at the centre of the user experience. The structure provides clear routes into the practice’s main areas of expertise, including cattle, sheep and goats, pigs and game birds, while also introducing the team and explaining the service area.
The homepage establishes the practice proposition quickly, highlighting independent veterinary advice, continuity of care, tailored farm visits and out-of-hours emergency support. Dedicated service content gives visitors a straightforward overview of the veterinary support available, from herd and flock health planning and disease testing to fertility, lameness, TB testing and farm assurance assistance.
The site also provides a dedicated team section, helping visitors put faces and experience to the practice, together with clear contact information and opening-hours information. The responsive design ensures the site remains accessible on desktop, tablet and mobile devices — particularly important for a service whose customers are often working away from a desk and on farm.
Built using an Umbraco CMS, Fram Farm Vets has complete control over the content of their new site. Umbraco is an open-source DotNet platform that gives Rade control over the CMS, its codebase and any third-party dependencies.
Outcome:
The result is a clean and approachable website that combines professional veterinary credibility with a strong understanding of its agricultural audience, while giving Fram Farm Vets a straightforward platform for communicating its services as the practice develops.
Key Takeaways:
- Clear presentation of the practice proposition and specialist farm-animal focus
- Service-led navigation covering cattle, sheep and goats, pigs and game birds
- Dedicated service-area information for Suffolk and surrounding areas
- Team profiles that build trust and demonstrate relevant expertise
- Prominent contact details and emergency information
- Responsive presentation for desktop, tablet and mobile users
- Content structure designed to support future updates as the practice grows
Profile:
Fram Farm Vets provides independent, high-quality advice and continuity; including out of hours and emergency support.