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EMMERDALE FARM SHOP

A successful farm shop and butchery selling quality locally sourced produce.

DESIGNUMBRACO CONTENT MANAGEMENT | PHOTOGRAPHY/VIDEO | COPYWRITING | HOSTING

Challenge

Emmerdale Farm Shop, a renowned purveyor of high-quality, locally sourced produce, sought to enhance their online presence with a modern and engaging website. Their existing website lacked the visual appeal and user experience to effectively showcase their produce and drive customer engagement.

Solution

Rade undertook a comprehensive website overhaul, encompassing:

  • Design: A fresh, contemporary design was developed, incorporating a vibrant new colour palette, refined typography, and a user-friendly layout. This visually elevated the brand and improved overall aesthetics.
  • Umbraco CMS: The website was built on the Umbraco Content Management System, giving the client the capability to easily update and manage website content independently.
  • Photography & Videography: High-quality photography and captivating video content were produced.
    • Opening Sequence: A dynamic opening sequence showcased the farm-to-fork journey, featuring drone footage of the client's Red Poll beef cattle grazing in the fields, highlighting the brand's commitment to local and sustainable practices.
    • Butchery Demonstrations: Engaging video tutorials were created to showcase the expertise of the butchery team, offering valuable insights to customers.
  • Copywriting: Compelling website copy was crafted to effectively communicate the unique selling propositions of Emmerdale Farm Shop, highlighting the quality of their products and the importance of supporting local farmers.
  • Hosting: Reliable web hosting ensures optimal website performance and security.

Outcome

The redesigned website delivered significant improvements:

  • Enhanced Brand Image: The modern and visually appealing design effectively communicated the premium quality of Emmerdale Farm Shop's products and elevated the brand's image.
  • Improved User Experience: The intuitive navigation and clear calls-to-action made it easy for customers to find the information they needed.
  • Increased Engagement: The captivating video content, including the farm-to-fork opening sequence and butchery demonstrations, significantly increased user engagement and dwell time on the website.
  • Improved Customer Loyalty: By showcasing Emmerdale Farm Shop’s commitment to local and sustainable practices, the website strengthens customer loyalty and fosters a deeper connection with the shop.
  • Increased Visitor Numbers: The improved online presence resulted in a 30% increase in visits to the website and improved dwell times, demonstrating the effectiveness of the website redesign in driving visitor activity. 

Key Takeaways

This case study demonstrates the power of a well-executed website redesign in enhancing brand image, improving user experience, and driving business growth. By combining compelling visuals, user-friendly functionality, and engaging content, Emmerdale Farm Shop was able to effectively showcase their unique offerings and connect with their target audience on a deeper level.

Profile

A successful farm shop and butchery selling quality locally sourced produce.

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