Emmerdale Farm Shop
Successful farm shop and butchery selling quality locally sourced produce
Industry: Retail farm shop
Location: Saxmundham, Suffolk
Rebrand, design & rebuild existing site
DESIGN | UMBRACO CONTENT MANAGEMENT | PHOTOGRAPHY/VIDEO | COPYWRITING | HOSTING
SYMPATHETIC
New identity
DEMONSTRABLE
Provenance story
CLEAR
Product offering
30% UPLIFT
in traffic
The Challenge
Emmerdale Farm Shop’s existing website failed to reflect the quality and character of its locally sourced produce. Its dated design lacked visual appeal, making the site feel less engaging and limiting how effectively products could be showcased. The user experience was also lacking, creating a less intuitive journey for visitors and making it harder for customers to explore the farm shop’s offering.
The challenge was to address these shortcomings while ensuring the website could better represent the farm shop, its products and its local identity, without losing the authentic, welcoming feel that is central to the brand.
Our Solution
Rade delivered a complete website overhaul, combining a fresh, contemporary design with vibrant colours, refined typography and intuitive layouts.
Built on Umbraco CMS, the site gives the client full control over updating and managing content. Bespoke photography and videography brought the farm shop to life, including drone footage showcasing the farm-to-fork journey and engaging butchery demonstrations.
Compelling copy was developed to communicate Emmerdale’s unique selling points, product quality and commitment to supporting local farmers. Reliable hosting was also provided to ensure the website remained secure, stable and performing at its best.
The Result
The redesigned website delivered a stronger digital presence and a clear commercial uplift for Emmerdale Farm Shop. A premium, visually engaging design elevated the brand and better positioned its products, while improved navigation and calls-to-action created a smoother customer journey.
Bespoke photography and video content increased engagement and encouraged visitors to spend longer exploring the site. The website also reinforced Emmerdale’s local and sustainable values, helping build stronger customer connections and loyalty.
Most significantly, website visits increased by 30%, demonstrating the redesign’s ability to attract more visitors, strengthen engagement and turn the website into a more effective sales and marketing tool.
"WE ARE EXTREMELY PLEASED..."
Jeremy Thickitt, Owner
Emmerdale Farm Shop
A successful farm shop and butchery selling quality locally sourced produce.
Project Scope
Emmerdale Farm Shop, a renowned purveyor of high-quality, locally sourced produce, sought to enhance their online presence with a modern and engaging website. Their existing website lacked the visual appeal and user experience to effectively showcase their produce and drive customer engagement.
Solution
Rade undertook a comprehensive website overhaul, encompassing:
- Design: A fresh, contemporary design was developed, incorporating a vibrant new colour palette, refined typography, and a user-friendly layout. This visually elevated the brand and improved overall aesthetics.
- Umbraco CMS: The website was built on the Umbraco Content Management System, giving the client the capability to easily update and manage website content independently.
- Photography & Videography: High-quality photography and captivating video content were produced.
- Opening Sequence: A dynamic opening sequence showcased the farm-to-fork journey, featuring drone footage of the client's Red Poll beef cattle grazing in the fields, highlighting the brand's commitment to local and sustainable practices.
- Butchery Demonstrations: Engaging video tutorials were created to showcase the expertise of the butchery team, offering valuable insights to customers.
- Copywriting: Compelling website copy was crafted to effectively communicate the unique selling propositions of Emmerdale Farm Shop, highlighting the quality of their products and the importance of supporting local farmers.
- Hosting: Reliable web hosting ensures optimal website performance and security.
Outcome
The redesigned website delivered significant improvements:
- Enhanced Brand Image: The modern and visually appealing design effectively communicated the premium quality of Emmerdale Farm Shop's products and elevated the brand's image.
- Improved User Experience: The intuitive navigation and clear calls-to-action made it easy for customers to find the information they needed.
- Increased Engagement: The captivating video content, including the farm-to-fork opening sequence and butchery demonstrations, significantly increased user engagement and dwell time on the website.
- Improved Customer Loyalty: By showcasing Emmerdale Farm Shop’s commitment to local and sustainable practices, the website strengthens customer loyalty and fosters a deeper connection with the shop.
- Increased Visitor Numbers: The improved online presence resulted in a 30% increase in visits to the website and improved dwell times, demonstrating the effectiveness of the website redesign in driving visitor activity.
Key Takeaways
This project demonstrates the power of a well-executed website redesign in enhancing brand image, improving user experience, and driving business growth. By combining compelling visuals, user-friendly functionality, and engaging content, Emmerdale Farm Shop was able to effectively showcase their unique offerings and connect with their target audience on a deeper level.