Con-tented Products
Successful manufacturer of equipment for outdoor pig production.
Industry: Agriculture - pigs specific
Location: Ely, Cambridge
Design and development of a secure business portal
DESIGN | UMBRACO CMS | HOSTING
ADDITIONAL SITE
On existing platform
EASE OF USE
For admin users
EASE OF USE
for visitors
SENSIBLE
Product Hierarchy
The Challenge
Con-Tented Products needed a clear, focused online presence capable of communicating a diverse range of specialist pig-production equipment without overwhelming its agricultural audience.
The challenge was to structure products including huts, arks, feeders, drinkers and essentials around the practical needs of farmers, making the breadth of the range easy to understand. The website also needed to communicate the credibility behind the products, including UK manufacture, durable materials, practical field experience and development driven by genuine on-farm requirements.
With customers accessing information across desktop and mobile, the brief also demanded a responsive digital platform with clear information architecture and a straightforward route from product discovery to contact.
Our Solution
We put the products at the heart of the website, creating a clear journey from product families through to individual products. Visitors can quickly explore Huts & Arks, Feeders, Drinkers and Essentials, with detailed product pages providing practical information and clear calls to action.
A fresh, contemporary design uses the Con-Tented colour palette and refined typography, taking visual cues from sister brand Techneat while retaining its own identity. Strong product imagery and concise messaging reinforce the brand’s practical character.
Built on Umbraco, the site gives the client straightforward control over content and updates, while reliable hosting provides the performance, security and stability needed for a modern agricultural website.
The Result
The outcome is a focused digital shop window that puts Con-Tented Products’ specialist range firmly centre stage. Clear separation of Huts & Arks, Feeders, Drinkers and Essentials gives each product family its own space, while straightforward navigation makes individual products easy to discover and explore.
The website also provides a stronger platform for communicating the company’s manufacturing expertise, product development and specialist position within the outdoor pig sector. A clear contact journey makes it easy for customers to seek advice or further information.
Crucially, the flexible structure provides a scalable foundation for adding new products, content and services as the business continues to grow.
Cefetra UK
Suppliers of agricultural raw materials to the feed, food and fuel industries
Challenge:
Con-Tented Products needed a clear, focused online presence that could communicate the breadth of its product range while keeping the needs of farmers and livestock at the centre of the experience.
The website was developed as a dedicated destination for the Con-Tented Products brand, bringing together its product ranges in a structure that is easy to navigate and designed to make individual products simple to find.
- Website design and build
- Clear product-led navigation and information architecture
- Presentation of huts, arks, feeders, drinkers and essentials
- Responsive website experience across desktop and mobile
- Content structure designed around practical customer needs
- Integration of the brand’s photography, product information and contact journey
The Con-Tented Products range covers a variety of specialist equipment, each designed for a particular stage of outdoor pig production or a specific on-farm requirement. The challenge was to make this breadth feel straightforward rather than overwhelming.
The site also needed to communicate the credibility behind the products: UK manufacture, practical field experience, durable materials and a product-development approach shaped by genuine on-farm needs.
Solution:
The resulting website puts the products at the heart of the experience. Visitors can move directly into the main product families - Huts & Arks, Feeders, Drinkers and Essentials - and then drill down to individual products.
Individual product pages provide space for clear descriptions and practical product information, while the overall navigation keeps the range easy to explore. The site also gives the company a stronger platform for communicating its background, manufacturing capabilities and approach to product development.
The design supports the brand’s straightforward, practical character: strong product imagery, concise messaging, clear calls to action and an uncomplicated route to contact the team.
- Design: A fresh, contemporary design was developed, incorporating the Con-Tented colour palette, refined typography, and a user-friendly layout. The aim was to emulate the layout of sister-brand Techneat, whilst maintaining the individuality of the Con-Tented brand.
- Umbraco CMS: The website was built on the Umbraco Content Management System, giving the client the capability to easily update and manage website content independently.
- Hosting: Reliable web hosting ensures optimal website performance and security.
Outcome:
The website gives Con-Tented Products a dedicated digital shop window for its specialist range. Rather than relying on a single general-purpose company profile, the site allows each product family to have its own clear place in the navigation and each individual product to be presented in context.
This structure also provides a scalable foundation for future product additions, news, events and customer content, while maintaining a consistent experience across the site.
Key Takeaways:
The new Con-Tented Products website provides a focused, product-led online presence that reflects the company’s specialist position within the outdoor pig sector.
- A dedicated website for the Con-Tented Products brand
- Clear separation of the main product categories
- Straightforward routes to individual products
- A stronger platform for communicating manufacturing expertise and product development
- A clear contact journey for customers looking for advice or further information
- A structure that can grow with the product range
Key Takeaways:
Con-Tented Products is part of Techneat Engineering, based in Littleport, Cambridgeshire. We design and manufacture innovative, high-quality equipment specifically for the outdoor pig industry.