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Internationally-renowned supplier of Continuous Ink Jet, Laser Coding, Case Coding and Thermal Transfer printers

Project Scope

Linx approached Rade to re-develop their website's content management system, replacing the original system implements by Rade back in 2005.

The brief was to provide a system that could form the hub of their online marketing operation, enabling the Linx team to make updates across the website as well as deliver content in multiple languages via multiple sites. This included French, Brazilian Portuguese, German, Russian and Chinese.


Working closely with Linx’s preferred design agency, Rade provided a solution that utilised the cutting edge capability of Enterprise Site Manager (ESM - Rade’s innovative CMS platform) coupled with some bespoke tools to provide the level of functionality demanded by Linx.

All the way through the project, Rade provided the central project management function working closely with the various partners to ensure that deadlines were met and the specification was delivered within budget.

Within a month of launching the new website, Linx saw a significant up-lift in leads generated from the site, in particular via the foreign language sites.


Linx is an internationally-renowned supplier of Continuous Ink Jet, Laser Coding, Case Coding and Thermal Transfer printers. Linx products and services are an integral part of thousands of production lines across many industries – food and beverage, pharmaceutical, cosmetics, automotive, cabling and electronics. Linx work with distributors across the globe.


Phil Nichols, Global Marketing Manager

“Rade were already a service provider to Linx when I joined the company, but through the tendering process for our new web platform it was clear that they would provide us with the mind share, flexibility and professionalism that was required to get the job done on time.

Working closely with the Rade team my digital marketing specialist pushed them hard to deliver what was required and Rade rose to the challenge, also pushing back to us challenging some of our requirements but at all times it was a friendly and professional relationship focused on delivering the project.

With an ambitious timeline and a tight budget, Rade delivered. Our new platform within one week of launch is outperforming the old one. I would have no reservations in recommending Rade to any business looking to develop or enhance their online profile.”

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