Harlow Agriculture
Harlow Agriculture
One of the leading independent arable merchants in East Anglia
Industry: Agriculture - commodities
Location: Bishops Stortford, Hertfordshire
Restructure, redesign and rebuild website
PROPOSITION
is made very clear
FOUNDED 1980
Strong Heritage
RELEVANT
Specialist Content
EASY
for client to edit
The Challenge
HAM’s existing corporate website was no longer delivering the flexibility or impact the business needed. The team lacked the control to make regular content updates quickly and easily, creating a barrier to keeping the site current and relevant.
At the same time, the website failed to communicate the strength and personality of the HAM brand, with an opportunity to create a much more compelling digital presence.
The challenge was clear: replace the existing site with a clean, modern and flexible platform that gave HAM complete control over its content, while using bold, impactful imagery to reinvigorate the brand online.
Our Solution
Rade delivered a modern, high-impact website built around HAM’s need for flexibility, control and visual impact. Rather than costly bespoke development, the solution focused investment where it mattered most: creating a strong design and configuring a powerful, flexible platform around it.
With straightforward training, HAM’s marketing team gained the confidence and capability to manage the website independently, making updates and adding content without relying on developers.
Bold imagery transformed the visual presence of the brand, while the streamlined content management approach made the site simple to maintain, keeping HAM in control and the website consistently current.
The Result
The Harlow Agricultural website puts the customer first, making it easy for farmers to quickly find the products, expertise and support they need. Clear navigation simplifies access to seeds, agrochemicals, fertilisers and grain services, while detailed product information helps customers make informed decisions with confidence.
The site’s agricultural expertise and 40+ years of experience provide reassurance that customers are dealing with a knowledgeable, dependable partner who understands their challenges.
Regular updates keep information relevant, while clear contact options make getting advice or support straightforward. Ultimately, the website saves customers time, builds confidence and makes it easier to do business with Harlow Agricultural.
"I found Rade a very professional company to work with."
Ben Freeston, Agrochemical and Seeds
Harlow Agriculture
Harlow Agricultural Merchants (HAM) is one of the leading independent arable merchants in East Anglia.
Project Scope
Rade was selected by HAM to design and build a replacement for their corporate website. HAM wanted the control to be able to make regular changes to the website.
The brief was for a simple, clean design with bold imagery to help reinvigorate the brand.
Solution
HAM selected a package which offers functional capability within a modern design framework. For clients with a more modest budget, effort can be directed towards design and configuration, rather than custom development.
With some basic training, the marketing team at HAM were able to enter their own content and take full control of their site.
The result is a site with strong imagery which can be easily managed in-house.