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Rade sends the best of luck to the finalists in this year’s EADT Business Awards. This time last year, Jake and Charles were dressed in their finest as they went on stage to receive our award in the Business Broadband category.

The award recognised the success of our innovative Practical Pig App training tool. The app makes better use of broadband by downloading video clips to a tablet or mobile whilst in range of a good signal which can then be watched and discussed with stockmen out on the farm.

Similarly, Beef & Lamb Lite allows farmers to create a personal library of technical information which they can access when internet coverage is patchy. They can also stay in touch with the latest market prices with statistics fed from 140+ auction marts. One reviewer said “It’s fantastic for reference or training”.

Fram Farmers Mobile is another light-weight app which we launched last year. We designed it to function with just GPRS so members can place their orders while away from the office.

Rade is working with AHDB Horticulture to build a digital version of their Crop Walkers Guides which will help agronomists and farmers identify pests, disease and deficiencies. A reporting tool allows incidents to be reported with both photograph and geo-tag location.

Now we are starting work on a Biosecurity hazard perception tool. Filming is underway for the interactive video which will test students, stockmen, managers and visitors on their knowledge of biosecurity.

All in all, it's been a busy year proving that all businesses can benefit from the flexibility and efficiency of digital tools, even those still out of reach of superfast broadband.

About the author


Rade is a digital agency specialising in web design content management, ecommerce and online marketing.

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