Responsive Web Design

How do you make your website look good on a variety of screen sizes and devices?

The answer lies in a technology called "responsive design".

As web designers and developers of 18 years’ experience, we have witnessed the shift from the relatively small screens of desktop PCs to the ultra-high resolution of wide screen monitors; at the same time allowing for various screen sizes on notebooks. Then, the tablet and smartphone arrived with the added consideration of what happens when a user turns their phone or tablet on its side.

Responsive design allows your website to respond to each visitor’s preference – based on their device, screen size and orientation. There’s no need to build several versions of your website, a single site will automatically respond to the equipment in use, presenting entirely different layouts to ensure customers can access the content they need.

We have built responsive design into our ESM content management system; it can be implemented as part of new site launches or retro-fitted at a later date.

Responsive design is not simply about resizing images for adjustable screen resolutions, it’s a new way of thinking about how to target your customers by providing the information that they need in a format that fits their viewing medium. For instance, a mobile phone version of your web site could remove oversized imagery whilst providing focused content and simpler navigation. Meanwhile, you might still wish a customer viewing your site on a tablet in landscape to see your full web site.

To find out more, see a demo and discuss the possibilities for your website, please give us a call on 01502 478000.