Pensions Policy Institute
Website redesign and CRM development

The Brief

An organisation trusted across the pensions sector, the Pensions Policy Institute needed a professional and robust site to set out the facts clearly and provide easy access to their reports and research.

Streamlining the existing site content (some of which dated back as far as 2001) was also a priority, but not at the expense of losing important detail from the site.

Simple to use content management was also an important requirement; ensuring the PPI team can look after and update the site on demand. In addition to this, PPI required a simple CRM system to capture and manage subscriber and member information.


The Project

The redevelopment of the website uses a modern, professional responsive design for an online experience as pleasing for mobile users as those with a larger screen. Clear navigation guides visitors to their area of interest making it straightforward to find the information pertinent to them.

Adopting a more modular approach, the new site allows the PPI team to deliver changes, quickly and easily. The use of components, site-wide pods and modules allows for easy creation of new pages. This is made possible by using the Umbraco CMS, which we deployed with custom features to answer specific requirements.

Designed with the user in mind…

The site has been brought to life with new imagery and team photographs. A bright colour palette was selected, which  complements the brand and allows for colour-coding of the main site areas. Icons also help to guide the visitor through the site, acting as clear signposts.

The overall effect is a sophisticated new site that performs well for PPI and their visitors.

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The PPI is an educational charity which provides non-political, independent comment and analysis on pension policy in the UK. Findings of their research are used extensively by government decision-makers and advisers.

Client Testimonial

We have worked with Rade now for a number of years and most recently on the redevelopment of our website. We have been delighted with the final results, as with any developments there were a number of teething issues but Rade have always been on hand to assist with any issues which have arisen and have rectified these with haste and continue to provide support with the new functionality as required.

Danielle Baker, Head of Membership & External Engagement