MHA Larking Gowen
corporate rebrand

Project Scope:

Larking Gowen approached Rade to assist with a website rebrand following the decision to take on the branding of their professional national association, MHA. The brief was clear; a re-styling of the existing website to closely follow the strict MHA brand guidelines while retaining Larking Gowen’s site structure, function and individuality.

In 2017, when the site was initially developed by Rade, much work was undertaken to ensure the structure was fit for purpose. Therefore, the challenge for Rade was to tread a careful line between fully adopting the MHA brand and creating a design that accommodated existing functional elements.

Added to this, confidentiality and timeliness were crucial to the project; the delivery timeline was tight and the impending brand change was kept strictly under wraps. 

Approach:

Rade had developed the original website on the Umbraco CMS platform, so changing the design was a relatively straightforward task. Following our initial discussions with the client, Rade produced a set of designs for the updated site that could be used by the client to seek approval from MHA before implementation.

In order to keep the site structure broadly unchanged, there were some specific elements where the site needed to deviate from the MHA branding, thus some level of sensitivity was needed to ensure that these changes were treated appropriately. This included elements of the header, such as the search and the format of the homepage banner so that the strapline worked with the MHA branding elements.
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Profile:

MHA Larking Gowen is one of the largest accountants and business advisory firms in East Anglia, offering a wide range of services from its eight offices.

Client Testimonial

“You have all done a brilliant job in getting this across the line and I can’t thank you enough.”

“Thank you for pulling out all the stops to get any technical issues resolved and for supporting us so well…”

Kerry-Anne Lyme: Business Development Operational Manager