The 5 Most Common SEO Mistakes

Webmasters go through lots of different steps to try and achieve good SEO for their website, and one of the key factors in any website's SEO is the content. Blogs are great ways of keeping your customers up-to-date with what’s going on in your company, which helps with engagement and in turn helps maintain a good relationship. However, their best use is to help boost your SEO.

Read on for the easy-to-miss mistakes to avoid that almost every blogger or content marketer makes.

Commercialised Page Copy

One of the mistakes that is often overlooked by content writers is that they are so keen on improving their SEO, they start writing their blogs for search engines and not for their readers. A key word or phrase in every single line is going to start to sound commercialised. It’s important to structure your content so that readers are kept engaged and interested, whilst making sure that there’s enough SEO friendly keywords and terms to help with your rankings – but don’t ‘overstuff’ the article – Google isn’t daft!

Make sure the content is checked and checked again. Poor grammar can harm your rankings, so grammar correction tools such as Grammarly can help you make sure everything’s in order.

Internal Links

When people talk about optimising their SEO, internal linking is a subject that’s often overlooked. Internal linking helps your users navigate throughout the website easily and opens up more page crawling opportunities for deep lying URLs. Correctly distributing your internal links on high value pages to others can help distribute authority evenly throughout your site.

Unoptimised Keyword Structure

Keyword research is one of the most important steps you need to take when forming your site's content, as everything that goes into your site should ideally be linked by keywords and phrases that ultimately connect with your main objective.

Remember, filling up your content with just keywords can interrupt your readers experience and may leave the content feeling very commercialised and lacking in feel. Your keyword density being too high can sometimes qualify your content as spam, so keep an eye on this.

Images and Videos

Remember that our number 1 priority is visitor experience so include images. However, concentrating on your text to make sure it’s perfect is all well and good, but that doesn’t mean that your images and videos in your content should go un-addressed. File formats and sizes that are unoptimised are common mistakes that hinder SEO performance.

Image alt text should always be able to rank in a target keyword search. This is where your keyword research again comes into play. Your alt text is also important, as this is what is displayed by Google when the image can’t be shown (this is also used with screen readers, so make it short, descriptive and effective.)

Content Promotion

The simplest, yet most important phase of all is the promotion of your content. You may have slaved away for weeks to get the most perfect piece of content for your site, but if no one sees it, then what’s the point?

Simple steps to promote your content correctly:

  • Paid advertisement campaigns on Social Media. These are becoming more and more popular and rightly so; they’re a great way to directly display your content to your target audience.
  • Influential person exploitation. Exploiting someone is usually a negative term, however if there are people of influential standing in your business (or even a third-party company) who can share your content then people are more likely to trust their recommendations.
  • Content format. Maybe consider creating a video summary or infographic of your content, as they are much easier to share and view.

Good SEO is always going to be a target, whether you’re a greengrocer starting up a new company or a multi-million-dollar business, it’s the first thing on your list.

With competition in the digital world being higher than ever, webmasters are trying new, sometimes complicated methods to try and better their opponents. However, when it comes down to it, the simple (and often forgotten) ways are still the best.

If you’d like to know more, feel free to give us a call on 01502 478000.

Very Close to 'THE' Most Flexible Website

With the increasing demand of high quality, modern and interactive features for corporate websites, you need to be 100% confident that the system you choose is the best one for you.

Traditionally, most websites are built on a template system, which means it’s nice and simple to edit the content of the page, however if the position of something on the page itself needs changing, that’s where you may run into a more complex issue. You’ll probably have to revert to your developer who’ll then either edit the template or create a new one entirely. Naturally, this costs you valuable time and most likely, some money.

At Rade, we’ve taken a different view; we use a framework system which sits on top of Umbraco - our open source CMS of choice. By using a framework system such as ours, pages are built with modules and components. These are all pre-built and pre-styled to fit with your brand.

You can then create as many customised, personal, easy-to-use pages as you like and add them into the website as you please. For example, should you want a Twitter feed in the top right-hand corner of your homepage, all you would have to do is copy in the relevant code and toggle the placement location settings in the CMS and you’re done – no hassle, no developer and ready as quickly as you can create it

A few weeks down the line and you want this removed or its position changed, all you need to do is take another visit to the CMS and alter the relevant settings, or indeed, remove it completely. Were you still using a template, the process would take a lot longer, involve a developer and cost you time and money; surely it’s better to implement your personal changes yourself? Makes sense doesn’t it?

Our frameworks allow you to be creative and experimental, without the baggage that comes with templates and other programming systems. Creating pages is easy and customising them is even easier; it makes the entire system an absolute breeze to work with.

To make things even easier for you, we even have 3 different fixed-price budget level packages which utilise the system.

So you see… you CAN have your cake and eat it!

The Demise of the Slider?

Ever since social media has embarked on it's global technological takeover, commercial websites have had to re-double their efforts to compete. Basic static informative layout is a thing of the past and more exciting and visually appealing websites were created with amongst other things, the introduction of sliders.

A slider (or carousel) is a set of large images placed at the top of the front page of the website. These then automatically interchange with one another after a set period of time to the next slide in the sequence. These seem like a great idea; you can incorporate different segments of info into one space and it adds a cool moving feature to your website. However, many observations and reports regarding website traffic and UX suggest that sliders may actually be having a negative effect on your website.

Slowing down the site: Although only one image is shown at a time, the website still has to load all the slides before the page is fully loaded. Remember that these are probably going to be the largest images in your website, all sat on top of each other with coding to make them interchange after a certain amount of time. This is a lot of information for your already busy website to process so naturally it is going to slow the site down, especially when it then has to be modified for mobile use as well.

Often ignored: Reports show that people visiting the website unconsciously ignore the sliders at the top of the homepage. Their brain automatically processes them as ‘adverts’ and tells you to ignore them. This is a concept known as ‘Banner Blindness’ which sounds bizarre, but completely true!

Right/ Wrong Info: When visitors come to a website it’s very rare that they are there to enjoy the view. They come looking for specific information to answer the query they have. Should they come to the page and see the first slider and it’s the information they are looking for, great! However, they can now only read it for ten seconds before it disappears. They’ll then have to click back or try to manually find the page that information is on. Guess what… we’re all lazy so that’s not going to happen! Oddly, this works exactly the same way if it’s the wrong information. The slides will always be there for too long, or not long enough.

Option Overload: IF people stay around long enough to see all the slides, they are greeted by a number of different options and locations of the website they can travel to

  • · Which one do they choose?
  • · What if they’ve forgotten what’s on the second slide?

There’s simply too many options loaded together in a short space of time.

Design Laziness: Ultimately, there will always be pro’s and con’s of any feature you use in your website and everyone will have a different opinion on it. From a designers point-of-view, they’ll always be stuck in the middle of different departments all wanting to get their message out and shout the loudest. The easiest route to appease them all of course is to have a slider where everyone can have a piece of the pie – but latest analysis is showing that this is a kop-out. Decent SEO will rank all their pages for proper keyword terms in any case so that’s one problem solved!

Think about your brand, think about the message, THE ONE SINGLE message that defines your brand and what you’re trying to say and use that, and nothing else.

Do away with your slider and it may ultimately contribute to the success of your website.