Carbon Charter award

Rade has been awarded the Suffolk Carbon Charter, at Bronze level, with praise for their significant progress and community engagement.

The Carbon Charter provides public recognition of companies who have effective plans to monitor and reduce carbon emissions and a shared goal of making Suffolk the Greenest County.

The Charter panel commented that this was a very strong Bronze accreditation with Rade already making significant progress; they praised a clear target for further improvement and a strong ethos evidenced by community engagement. 

Jake Barton, Managing Director commented: “It is heartening that the efforts we make to reduce our environmental impact and support the local community have been recognised. Contributory to our success has been the implementation of a superfast wireless broadband service.”

Rade’s green credentials also extend to their client work. Digital projects include online Carbon Calculators for the conservation charity World Land Trust (WLT) and mapping websites for London authorities.

WLT’s carbon calculator tools are regularly updated for the latest scientific thinking. They allow individuals to make lifestyle offset calculations and enable organisations to quantify their greenhouse gas emissions.

Greater London Authority’s London Heat Map encourages local authorities to share information for the viability of community heating systems to help achieve carbon reductions in the capital. The interactive GIS tool for the London Waste and Recycling Board helps to identify opportunities for efficiencies in waste management.

Progressive website for Independence

Support tights and mobility aids – not the most glamourous merchandise but it has a significant market, nonetheless. Last month Rade Digital launched a new website for Independence, a family firm with a strong ethos of helping customers ‘live life to the full’ by supplying high quality aids for everyday living.

Nick and Judy Holdsworth started Independence back in 1985 and today offer a wide range of products. The new Independence website is mobile-friendly, easy to manage and has an embedded back office system. The secure online shop features lots of great ideas to make life easier; from hosiery to herbal ointment.

Nick’s aim for the new online store was to have an all-in-one solution, by dealing with a single supplier and avoiding complex integration. Rade was chosen for their experience in building and supporting high volume online stores.

We look on ecommerce as a business system rather than simply a website” says Jake Barton, MD at Rade Digital. “We have been building mail order ecommerce systems for 15 years with our largest customer taking, at peak, 6000 orders a day”.

A large percentage of Independence’s orders are placed by telephone, so it is crucial that the team can process orders quickly and efficiently on the new system. Reducing work load and data duplication, stock, orders and shipping are now managed entirely through their Magento store making the former back office system redundant.

The configuration of the online shop was not without its complications. Certain products qualify for VAT relief, where the customer is eligible on medical grounds, which needs a customised checkout process.

Key to the design had to be usability by the target market; the older generation and their carers. Employing responsive design, the website adapts to the screen being used. On a mobile screen, the layout is simplified with easy to select buttons and links. Not only does this support less agile users, it means the Independence website does not fall foul of Google’s latest mobile-friendly algorithm.

Have you checked your website on Google’s Mobile-Friendly Test? Talk to Rade if you’re looking for an agency with the technical know-how to deliver a website that meets all your objectives.