Rade Launch Null Lox microsite for Gleadell Agriculture

Gleadell had already approached Rade with a view to redeveloping their corporate website; however priorities dictated that the creation of a microsite to help promote their Null-Lox spring malting barley should come first.

Aimed fairly and squarely at the brewing industry, the requirements of the Null-Lox microsite were quite specific, with a strong focus on varieties and marketing. The aim was to deliver a website with it’s own look and feel, but clearly identifiable as part of Gleadell.

Built on Rade’s own ESM content management system, the Null Lox site formed the first phase of a three part development project encompassing the corporate website and another microsite for new acquisition Dunns of Long Sutton.