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Rade Digital
The Granary
Hinton Lodge
Suffolk, IP17 3RG

T: 01502 478000

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Monday to Friday
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Rade Digital, The Granary, Hinton Lodge, Hinton, Saxmundham, Suffolk, IP17 3RG

The latest from our blog

With the increasing demand of high quality, modern and interactive features for corporate websites, you need to be 100% confident that the system you choose is the best one for you.

Traditionally, most websites are built on a template system, which means it’s nice and simple to edit the content of the page, however if the position of something on the page itself needs changing, that’s where you may run into a more complex issue. You’ll probably have to revert to your developer who’ll then either edit the template or create a new one entirely. Naturally, this costs you valuable time and most likely, some money.

At Rade, we’ve taken a different view; we use a framework system which sits on top of Umbraco - our open source CMS of choice. By using a framework system such as ours, pages are built with modules and components. These are all pre-built and pre-styled to fit with your brand.

You can then create as many customised, personal, easy-to-use pages as you like and add them into the website as you please. For example, should you want a Twitter feed in the top right-hand corner of your homepage, all you would have to do is copy in the relevant code and toggle the placement location settings in the CMS and you’re done – no hassle, no developer and ready as quickly as you can create it

A few weeks down the line and you want this removed or its position changed, all you need to do is take another visit to the CMS and alter the relevant settings, or indeed, remove it completely. Were you still using a template, the process would take a lot longer, involve a developer and cost you time and money; surely it’s better to implement your personal changes yourself? Makes sense doesn’t it?

Our frameworks allow you to be creative and experimental, without the baggage that comes with templates and other programming systems. Creating pages is easy and customising them is even easier; it makes the entire system an absolute breeze to work with.

To make things even easier for you, we even have 3 different fixed-price budget level packages which utilise the system.

So you see… you CAN have your cake and eat it!

Ever since social media has embarked on it's global technological takeover, commercial websites have had to re-double their efforts to compete. Basic static informative layout is a thing of the past and more exciting and visually appealing websites were created with amongst other things, the introduction of sliders.

A slider (or carousel) is a set of large images placed at the top of the front page of the website. These then automatically interchange with one another after a set period of time to the next slide in the sequence. These seem like a great idea; you can incorporate different segments of info into one space and it adds a cool moving feature to your website. However, many observations and reports regarding website traffic and UX suggest that sliders may actually be having a negative effect on your website.

Slowing down the site: Although only one image is shown at a time, the website still has to load all the slides before the page is fully loaded. Remember that these are probably going to be the largest images in your website, all sat on top of each other with coding to make them interchange after a certain amount of time. This is a lot of information for your already busy website to process so naturally it is going to slow the site down, especially when it then has to be modified for mobile use as well.

Often ignored: Reports show that people visiting the website unconsciously ignore the sliders at the top of the homepage. Their brain automatically processes them as ‘adverts’ and tells you to ignore them. This is a concept known as ‘Banner Blindness’ which sounds bizarre, but completely true!

Right/ Wrong Info: When visitors come to a website it’s very rare that they are there to enjoy the view. They come looking for specific information to answer the query they have. Should they come to the page and see the first slider and it’s the information they are looking for, great! However, they can now only read it for ten seconds before it disappears. They’ll then have to click back or try to manually find the page that information is on. Guess what… we’re all lazy so that’s not going to happen! Oddly, this works exactly the same way if it’s the wrong information. The slides will always be there for too long, or not long enough.

Option Overload: IF people stay around long enough to see all the slides, they are greeted by a number of different options and locations of the website they can travel to

  • · Which one do they choose?
  • · What if they’ve forgotten what’s on the second slide?

There’s simply too many options loaded together in a short space of time.

Design Laziness: Ultimately, there will always be pro’s and con’s of any feature you use in your website and everyone will have a different opinion on it. From a designers point-of-view, they’ll always be stuck in the middle of different departments all wanting to get their message out and shout the loudest. The easiest route to appease them all of course is to have a slider where everyone can have a piece of the pie – but latest analysis is showing that this is a kop-out. Decent SEO will rank all their pages for proper keyword terms in any case so that’s one problem solved!

Think about your brand, think about the message, THE ONE SINGLE message that defines your brand and what you’re trying to say and use that, and nothing else.

Do away with your slider and it may ultimately contribute to the success of your website.

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