Ufford Park Website

Client: Ufford Park Hotel, Golf & Leisure
Woodbridge, Suffolk

Project: Corporate Website with Content Management

Profile 

Ufford Park is one of East Anglia’s premier leisure venues with top class facilities, championship 18 hole golf course, leisure and hotel facilities.

The Brief

A redesign of the website using a fresh, user-friendly feel with some 'wow' factor whilst allowing regular updates to be managed in-house.

Careful application of the design, coupled with good quality content, has ensured the new site has met the brief and site visitors have increased.

The Project

On the eve of celebrating 10 years of working together, Rade launched a new website for Ufford Park Woodbridge. The new site adopts a fresh, dynamic feel with stronger use of imagery and the inclusion of responsive design.

Working closely with the Ufford Park Woodbridge marketing team, Rade designed a new website which focuses on delivering an enhanced user experience. Responsive design allows the site to respond to the visitor’s device and screen size; ensuring customers receive the details they needs in a format that fits. Mobile users will encounter a fast loading site showing key information and simple navigation. Switch to an iPad and the layout adapts to include colourful photographs and detailed content.

Attracting more customers

The launch of a fresh website is only the next stage in Ufford Park’s marketing plan and hence they approached Rade about implementing an effective SEO strategy. Our approach isn’t simply about trying to ‘outbid’ anyone else, it’s about being precise about where Ufford Park want to pitch their business and attracting the right type of customer thereby keeping their conversion rate high.

Using targets based on a mix of on-page adjustments, blending in social media activity and offline activities, we are building longer-term, solid growth which Google sees as both forthright and honest. Suffice to say that after 6 months, a significant number of search terms have risen from ‘not in the top 150’ to pages 1 and 2. Visitor numbers are up considerably, the percentage of mobile visits is up even more, ‘pages per view’ and ‘duration’ are both higher which bodes well for the future.

Ufford Park, ,
Ufford Park
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Ufford Park - Responsive
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Ufford Park is one of East Anglia’s premier leisure venues with top class facilities, championship 18 hole golf course, spa, leisure and hotel facilities.

Client Testimonial

"Rade were working closely with our in-house marketing team even before we took the big decision to leave the Best Western Group. In more recent years, we’ve all worked incredibly hard and achieved a huge amount in the SEO and digital marketing arenas. The continued success of our website, and the engagement of our customers, is testament to the work we do together."

Tarnia Robertson, Managing Director