Fram Farmers website & extranets

Client: Fram Farmers (AtlasFram Group)
Framlingham, Suffolk

Project: Corporate Web Site and Extranet Development

Fram Farmers member services form the hub of its business activities and, therefore, an efficient website helps to provide a backbone to the business.

The foremost objective of this project was to engage more broadly with the membership, encouraging them to adopt a wider range of services from Fram Farmers and moving the company forward through better communication. 

The first focus was corporate website, relaunched for Cereals 2012. This was followed by the members extranet, a solution that needed to be positioned as the primary point of contact for day to day activities.

This involved improving the visibility of member accounts and allowing those members to place orders online, update their details and submit their annual declaration. This element of the project required integration with a range of back office systems to ensure data was up to date.

Solution 

The solution delivered utilises Rade’s flexible content management system, Enterprise Site Manager (ESM), for both the corporate website and members extranet. The system runs from a single admin area, making updates straightforward.

ESM provides a perfect platform for further development of the site. The combination of its modular structure, means additional systems can be easily bolted-on, and it’s flexibility allows custom development and integration with third party systems.

As part of the development of both sites, the client opted to include responsive design, meaning that those visiting the site from smartphones and tablets would be rewarded with a clean, simple informative site that was quick to load.

Profile

Fram Farmers (previous known as AtlasFram Group) is a leading farming co-operative that purchases more than £167 million of products and services annually on behalf of more than 1,250 Members. Its members farm in excess of 350,000ha, purchase 110,000 tonnes of fertilizer, 45 million litres of fuel, 80,000 tonnes of livestock feed and £24m of agrochemicals.

Client Testimonial

“The team at Rade Digital quickly demonstrated a clear understanding of our business and have been easy to work with. A clear project plan was delivered quickly, yet throughout the development process have been understanding of our need to adjust and fine tune, offering ideas of their own and becoming part of the team here at Fram Farmers. I would certainly recommend them to other agricultural businesses who are looking to develop their website.”

Ashley Gilman, Group Business Manager