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Linx Printing Corporate & multilingual website development

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Client: Linx Printing Technologies

Project: Corporate Web Site & Extranet with Content Management

The Brief

Linx approached Rade to re-develop their website content management system and replace the original system Rade have implemented in 2005.

The brief was to provide a system that could form the hub of their online marketing operation enabling the Linx team to make updates across the website as well as deliver content in multiple languages via multiple sites. This included French, Brazilian Portuguese, German, Russian and Chinese. Further languages and sites are planned.

Working closely with Linx’s preferred design agency, Rade provided a solution that utilised the cutting edge capability of Enterprise Site Manager (ESM - Rade’s innovative CMS platform) coupled with some bespoke tools to provide the level of functionality demanded by Linx. ESM provides the perfect mix of industry leading functionality together with a simple user-interface.

In conjunction with the development of the site, Rade worked closely with a carefully selected search engine optimisation partner to deliver a solution that would provide the functionality required to deliver SEO on a global scale across all language versions. The project was driven very much by the customer’s needs and requirements which was greatly assisted by the flexibility and adaptability of Rade’s ESM content management system.

All the way through the project, Rade provided the central project management function working closely with the various partners to ensure that deadlines were met and the specification was delivered within budget.

In the initial month after launching the new website, Linx has seen a significant up-lift in leads generated from the site in particular via the foreign language sites.

Profile

Linx is an internationally-renowned supplier of Continuous Ink Jet, Laser Coding, Case Coding and Thermal Transfer printers. Linx products and services are an integral part of thousands of production lines for a wide range of worldwide industries – including food and beverage, pharmaceutical, cosmetics, automotive, cabling and electronics. Operating globally, Linx source distributors throughout the World.

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Client Testimonial

“Rade were already a service provider to Linx when I joined the company, but through the tendering process for our new web platform it was clear that they would provide us with the mind share, flexibility and professionalism that was required to get the job done on time.

Working closely with the Rade team my digital marketing specialist pushed them hard to deliver what was required and Rade rose to the challenge, also pushing back to us challenging some of our requirements but at all times it was a friendly and professional relationship focused on delivering the project.

With an ambitious timeline and a tight budget, Rade delivered. Our new platform within one week of launch is outperforming the old one. I would have no reservations in recommending Rade to any business looking to develop or enhance their online profile.”

Phil Nichols, Global Marketing Manager

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